Each guideline should reflect an understanding of the intended audience and the purpose of the communication.

Maintain a professional tone on text content

✔️ To reassure the user about his actions and affirm our expertise

Opt for a sympathetic tone on the guiding elements or on titles

✔️ To accentuate the warm side of the network

Prefer interrogative forms

✔️ To establish a dialogue and to provide the best guidance by focusing on the needs of users

Prefer the formal mode in French

✔️ To keep this professional side